While the success of the Chris Hemsworth-led Bangladesh-set action thriller Extraction is an impressive win for all involved ( a sequel is on the way), it’s one that needs a certain amount of couching. Two things to note: the following stats refer to the first four weeks of release and while post-reveal, Netflix has now claimed its new graphic novel adaptation The Old Guard will reach 72m households within its first four weeks, it’s only been out for 10 days so it’s not being included here. This week after a quarterly earnings call, the site’s 10 biggest ever original film hits were revealed to Bloomberg, an intriguing dump of information that tells us as much about what isn’t included as it does about what is.
But the platform still only shares data when it’s positive and the data is based on a viewer now only watching at least two minutes of a title (compared with the previous measurement of 70%).
While the streamer still refrains from subscribing to any official, independently measured ratings service, such as Nielsen, tweets and company updates have shared the numbers behind particular success stories and more recently the site added film and TV specific top 10s, updated every day.
